Certified Production & Operations Manager (POM) Practice Exam

Which of the following is NOT typically a function performed by an operations manager?

1. Controlling

2. Designing

3. Marketing

4. Organizing

The correct answer is: Marketing

Operations managers focus on activities that streamline processes, improve efficiency, and maintain quality within a production environment. Their core functions typically include controlling, designing, and organizing. Controlling involves monitoring performance, ensuring that operations are running as planned, and implementing any necessary changes to meet objectives. This is essential for maintaining quality standards and operational efficiency. Designing relates to developing the processes, systems, and layout of facilities to optimize production. This can include everything from designing workflows to selecting technology and equipment, which are critical for enhancing productivity. Organizing is about structuring resources, including personnel and equipment, to ensure effective operations. It involves making decisions related to the allocation of tasks and resources to maximize operational efficiency. In contrast, marketing is primarily concerned with promoting and selling products or services, focusing on market research, branding, and customer engagement. While operations managers may need to consider marketing insights to align production with market demands, the specific functions of developing marketing strategies or engaging directly with customers fall outside the typical scope of their responsibilities. Therefore, marketing is the correct choice for the function that is not typically performed by an operations manager.