Certified Production & Operations Manager (POM) Practice Exam

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Which of the following is an example of competing on quick response?

  1. A firm introduces products faster than competitors.

  2. A firm focuses on product reliability.

  3. A firm invests in advertising aggressively.

  4. A firm reduces its prices periodically.

The correct answer is: A firm introduces products faster than competitors.

Competing on quick response refers to a company's ability to rapidly adapt to market demands, changing consumer preferences, and emerging trends. This strategy emphasizes speed and agility in delivering products to customers ahead of competitors. Introducing products faster than competitors illustrates a commitment to quick response because it showcases the firm’s efficiency and effectiveness in responding to market opportunities. By being first to market with new offerings, the firm can capture customer interest and potentially lead the market segment, creating a competitive advantage. The other choices either focus on different aspects of competition, such as reliability, marketing efforts, or pricing strategies, which do not directly pertain to the core principle of quick response. Therefore, the emphasis on introducing products at a faster pace directly aligns with the concept of competing on quick response.